clarity fuels strategy.
strategy drives outcomes.
Jed Taylor
Strategist with a hybrid background that is equal parts creative and analytical. Experienced in observing consumer behaviour, category dynamics and cultural cues to inform compelling brand narratives.Please see some selected examples of my work below.
Get Stamped
With high inflation a prominent theme of recent years, this partnership aimed to help London-based rubber stamp maker Get Stamped optimise their pricing structures by giving them a bird's-eye-view of pricing across their category.
Plymouth Council
Plymouth City Council commissioned a pilot study to test whether motion sensor data could play a role in how parks are managed. My analysis of this data was eventually used to inform future plans beyond the pilot phase.
Going Sub 3 Hours 30
A personal project using data from Garmin and Strava to optimise my training and track my progress towards an ambitious PB. In conjunction with my training data, I developed a model that projected my predicted marathon times forward in 30 day increments to Race Day, allowing me to understand what I might be capable of on race day and how to address any shortcomings in my training. Backtesting showed this model to be consistently accurate to within 1.5% over the preceding 30 days.
Market Intelligence
2023 to 2025 has for me had a much greater focus on using data to analyse and define market dynamics and consumer behaviour. These selected slides give a view as to the sort of work of this nature I have undertaken. For confidentiality reasons, the true data and certain details have been redacted or replaced.
Some others I've worked with in my previous life:
