Strategist with a hybrid background that is equal parts creative and analytical. Experienced in observing consumer behaviour, market dynamics and cultural cues to inform compelling brand narratives.
I have worked with numerous brands and agencies, small and large, national and international. My strategies have contributed to awards won, accolades given and new dimensions of brand expression.
A former NielsenIQ analyst with a background in Environmental Data Analysis (Bath Spa University) — I am adept at gathering information of all kinds and using data to cut through complexity.