
Strategist with a hybrid background that is equal parts creative and analytical. Experienced in observing consumer behaviour, market dynamics and cultural cues to inform compelling brand narratives.

I have worked across strategy and insight for agencies and brands spanning FMCG, air travel, sport, finance, automotive, and beyond.
Clear, actionable understanding of brands, categories, buyers and market dynamics derived from complex inputs.


Clear guiding policies and coherent actions rooted in sound evidence & presented clearly.
I offer agencies and in-house teams, flexible, senior-level thinking when resources are stretched.
