make good decisions.

Jed Taylor

Strategist with a hybrid background that is equal parts creative and analytical. Experienced in observing consumer behaviour, market dynamics and cultural cues to inform compelling brand narratives.

Experience across categories and domains.

I have worked across strategy and insight for agencies and brands spanning FMCG, air travel, sport, finance, automotive, and beyond.

Analysis & Insight.

Clear, actionable understanding of brands, categories, buyers and market dynamics derived from complex inputs.

Strategy For Brands & For Businesses.

Clear guiding policies and coherent actions rooted in sound evidence & presented clearly.

Nice Decks.

I offer agencies and in-house teams, flexible, senior-level thinking when resources are stretched.