information informs insight informs strategy.
Jed Taylor
Data Analysis, Insight and Strategy.Making the most of a near-lifelong Wikipedia addiction, insatiable curiosity, and a natural knack for distilling and making complex ideas understood, my work focuses on how to use information of all kinds to drive effective decision-making.Please see some selected examples of my work that I am allowed to share below.
Going Sub 3 Hours 30
Using data from Garmin and Strava to optimise my training and track my progress towards an ambitious PB. This project allowed me to understand whether 3 hours 30 would be possible in my next marathon, or too ambitious. In conjunction with my training data, I developed a model that projected my predicted marathon times forward in 30 day increments to Race Day, allowing me to understand what I might be capable of on race day and how to address any shortcomings in my training. Backtesting showed this model to be consistently accurate to within 1.5% over the preceding 30 days.
Get Stamped
With high inflation a prominent theme of 2022 and 2023, this partnership aimed to help London-based rubber stamp maker Get Stamped optimise their pricing structures by giving them a bird's-eye-view of pricing across their category.
Plymouth Council
In 2019 Plymouth City Council commissioned a pilot study to test whether motion sensor data could play a role in how parks are managed. My analysis of this data was eventually used to inform future plans beyond the pilot phase.
Some others I've worked with in my previous life:
